Italy: Marketing strategy for legal cannabis

Minister denies any other use than therapeutic considered

(ANSA) - Rome, January 12 - A group of Italian agronomists and entrepreneurs have begun to lay the foundations for the sale and marketing of cannabis, saying that it will soon no longer be illegal.

Though both growing and selling marijuana is currently illegal in Italy, many people smoke it. Debate has long raged over whether or not it should be made legal as in some other countries, but the road ahead looks steep after Justice Minister Andrea Orlando on Monday ruled out the legalization of the substance for any uses other than therapeutic ones. The identities of those organizing a future franchising of marijuana cannot be known - for obvious reasons - but the objective is clear: preside over a market with enormous potential that will eventually open up, and get there before others do when the time comes.

The Nativa...

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