Italy’s home-grown cannabis brand
2016 will be a breakthrough year for marijuana lovers, according to a group of Italian agronomists and entrepreneurs.
Prior to the expected legalisation of cannabis, they are taking the first steps to marketing and selling the drug, which is currently used by about 3 million Italians. Nativa, an Italian brand launching online this January, is already looking to recruit members for its franchise. This start-up aims to “make marijuana a quality product, combining the accepted wisdom of our cultivators with the specific know-how that Italy has always had in the cultivation of cannabis”. This clear plan focuses on a market with great potential, ready to overtake other markets when the time is right.”
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