The Legal Cannabis Industry Could Be Twice As Big As The NFL By 2020

report from Greenwave Advisors projects the legalized marijuana industry is on pace to eclipse $35 billion in revenue by 2020. A "comprehensive research and financial analysis for the emerging legalized marijuana industry," looked at a model where cannabis is legalized at the federal level in all fifty states, compared to the more likely path where it's legalized in 18-20 states, including California.

To put that number in perspective, $35 billion (based on federal legalization in all 50 states) is more than three times that of the NFL's $10 billion in 2014. According to Sports Business Daily, the NFL's goal is to grow revenue by $1 billion a year which would put the league's sales at $15 billion in 2020, however, recent public relations issues and a new major movie release titled Concussion starring Will Smith peels back the covers on the NFL's ugly underbelly. It remains to be...

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