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Home 🌿 Cannabis Technology News 🌿 How High Times CEO plans to take marijuana media mainstream 🌿How High Times CEO plans to take marijuana media mainstream
High Times Chief Executive David Kohl addresses audience at the High Times Business Summit
In the past 40 years, marijuana has evolved from a black-market drug to a substance that is legal in some form in nearly half of U.S. states and is expected to become a nearly $35 billion industry within the next decade.
As perceptions and uses of cannabis shift, so has the culture that surrounds it. While marijuana legalization activists have traditionally been associated with tie-dye shirts and dreadlocks, that group has expanded to include mothers, entrepreneurs and researchers.
High Times, which was founded in 1974 as the publication of record for the marijuana counterculture, has also evolved with the legalization movement. Shifting its focus from print to digital and video content, as well as exploring more conventional channels of distribution, the publication is working to mainstream cannabis media as much as cannabis itself....
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