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Home 🌿 Marijuana Business News 🌿 Top 8 Benefits of Self-Service Kiosks for Marijuana Dispensaries 🌿Top 8 Benefits of Self-Service Kiosks for Marijuana Dispensaries
Technology has completely changed how consumers and retail brands interact. From the Internet, to mobile, to connected devices, the impact of technology on the entire consumer-shopping journey cannot be understated. How consumers research, purchase and review products can now happen at the blink of an eye, without them ever leaving their couch.
But technology’s biggest impact on retail has been the monumental shift it has caused in the consumer/brand dynamic. For the first time in history, technology has put the control of that relationship completely in the hands of the consumer (sometimes literally in the case of mobile). The days of retailers being able to dictate their brand image as well as where, when and how the consumer experiences it are over. The consumer now directs all of those things, even if the brand doesn’t want them too.
This has forced retailers to rethink how they engage consumers. Today’s consumer...
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