Nine marketing tips most likely to rock your holiday sales

The Christmas shopping season is now underway, and Santa Claus has touched down in many cities across the country. But what share of holiday spending will you be getting?

If your workshop needs last-minute help, branding and social-media expert Kim Garst is making a list just for you. The CEO of Tampa-based Boom! Social just published an article compiling “50 Marketing Tips to Rock Your Holiday Sales.”

Many of Garst’s 50 proposals are industry-specific, and others seem a bit too complex to begin in mid-November. But here, in honour of Santa’s faithful reindeer, are the nine I think are most likely to fly.

Dasher You’ll have to act fast to pull off this idea: Put together a holiday gift guide on your website. Organize your products by recipient (“Gifts for her”) or by price (“Gifts under $20”).

Dancer Hold a live holiday party for your customers and prospects. Bricks-and-mortar stores could offer free...

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