Marijuana social network Massroots enjoys natural high of success

The idea for a social network specifically geared towards cannabis users came to Isaac Dietrich, appropriately enough, while he was smoking a joint with his best friend. “We thought of all our friends who smoked,” Dietrich, who has been smoking cannabis “on a daily basis” since he was 15, told the Guardian. 

“Almost no one posted about it on Facebook, Instagram or Twitter, because that’s where their families, bosses and coworkers are connected to them,” he said. “I wouldn’t want my grandmother to see a picture of me taking a bong rip every time she logs into Facebook.”

Massroots, the marijuana-oriented social network that emerged from this stoned conversation, now boasts 625,000 users – its user base has more than doubled in the last six months – and listings for more than 1,000 cannabis businesses. The company is expecting to hit 1 million users around the end of the year....

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