As many as seven million possible customers for legal weed in Canada as support hits new heights: Poll

A legal marijuana industry in Canada would have between 6- and 7-million potential customers, an exclusive new poll has found — or about a third of the country’s adults.

A new Forum Research survey of 1,256 adults found 18 per cent of respondents had already used pot in the past year and another 13 per cent would if it were legal, for a combined 31 per cent of the adult population older than 18.

“The size of the market… should be good news for the potential industry players waiting to open shop here,” said Forum Research President Lorne Bozinoff in a release.

That adds up to huge economic potential for the marijuana industry, which is already worth between $80- and $100-million a year providing the substance to 45,000 or so medical pot users. Some industry analysts suggest the total possible market for legal weed in Canada could top $5 billion, the Financial Post ...

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