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Google makes an insanely aggressive move to steal Microsoft Office customers

Submitted by Marijuana News on Thu, 10/22/2015 - 10:08

Google is making an aggressive move to grow its Google Apps for Work business with a new plan that will make it easier and cheaper than ever for big companies to switch away from Microsoft Office.

If you're under a Microsoft enterprise agreement, or EA, Google will give you Google Apps for Work — free.

"We're going to meet the needs of customers with EA," Google Apps head of global sales Rich Rao says.

The EA is one of Microsoft's most potent weapons for ensuring customer loyalty with its biggest customers. Basically, if you agree to a three-year contract, Microsoft gives you deep discounts on Office and other enterprise apps.

Microsoft loves it because it locks you in to Office, no matter what. But since you sign up in advance, it means customers can sometimes end up paying for services they don't actually need, for the entire three-year span of...

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Matt Weinberger
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