Marie Brizard to Launch ‘Daring’ Cannabis Vodka
The French drinks group, which recently changed its name from Belvedere, describes Shotka as a “premium” cannabis-flavoured vodka targeted towards “rebellious night-clubbing fans”.
First launched in Spain this summer in partnership with nightlife company Matinée Group, Shotka is said to have the “unique” taste of cannabis, without its narcotic effects.
Spanish actress Rossy de Palma promoted Shotka through a video teaser played at Matinée Group’s Circuit Festival, while 600 Shotka parties were held around the country.
The brand now plans to roll out acorss the US, Canada, Poland, Denmark, Bulgaria, France, Lithuania, Estonia, Georgia and Ukrains, as well as global travel retail.
“Having been to several Shotka parties this summer, I can see that this brand and its activation is perfect for the airports serving the major resorts where our target customer goes to party,” said Kevin Baker, GTR director for Marie Brizard Wine & Spirits.
“There are some retailers...
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