Not All Cannabis Industry Consultants Are Created Equal

Lately my friend and colleague Kaliko has been attending cannabis events on behalf of The Weed Blog. One thing that he told me he sees more and more at each event is an ever-growing small army of cannabis industry consultants. There are consultants for growing, consultants for dispensaries, and consultants for just about every ancillary niche that there is in the industry. I see the same thing happening on social media, with everyone claiming to be an expert.

If I had a dollar for every e-mail I received from one of these consultants, I’d have enough money to buy a solid gold car. They are always via a third party, letting me know that ‘fill in the blank name you have ever heard of” is available for an interview if I’m looking for an ‘expert’ to interview for an article. I have been in the online cannabis media trenches for almost...

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