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Home 🌿 Marijuana Business News 🌿 Tuatara Capital Secures Lead Investor Position in Willie's Reserve 🌿Tuatara Capital Secures Lead Investor Position in Willie's Reserve
NEW YORK, Sept. 21, 2015 /PRNewswire/ -- Willie Nelson and Tuatara Capital, L.P. are pleased to announce their partnership to establish Willie's Reserve, a premium cannabis lifestyle brand. Tuatara Capital will lead an investor group that is financing the development of American music legend Willie Nelson's cannabis brand. Founded in 2014, Tuatara Capital is a specialized alternative investment manager focused on supporting high-growth companies in the legal cannabis industry.
The investor group led by Tuatara Capital shares Willie Nelson's passion and vision for the cannabis category.
"I hear stories from people across the country about how the end of marijuana prohibition is improving their lives. Legal marijuana makes sense. Good business will prove it can work in America," said Nelson.
Willie's Reserve is an extension of Willie's passion and appreciation for the many varieties and range of the plant's qualities. Some of the best master growers in America will collaborate, along with Willie, to define quality standards so...
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