By Caroline Cahill

Data has been given new life in the digital age. Beyond tracking bank account activity from your smartphone, running keyword reports in Google Analytics or remotely evaluating security systems, data is redefining what is possible in our personal and professional lives. Within that, the advent of legal medical and recreational cannabis is redefining what the legal industry’s stakeholders need from data providers.

With a big data methodology, New Frontier Financials is transforming raw cannabis data into actionable intelligence for the legal industry’s three main stakeholders: legislators, operators and investors.

New Frontier initiated its analytical coverage with reports geared toward the needs of each stakeholder: “High Marijuana Sales Taxes Undermine Tax Revenue Potential” for legislators, “Small Price Changes Significantly Impact Marijuana Cultivator Revenues” for operators and “Seven Critical Factors Investors Must Consider” for investors. These reports were followed by a quarterly report, “Trends in the New Frontier: A Quarterly...