Does Cannabis Need a Corporate Makeover?

By Alex Thiersch

This is a time of real change in the legal cannabis industry. Just in the last year we've made many business inroads and technological innovations that have stoked already red-hot growth. As fantastic and meteoric as the industry's ascension has been, though, we've only just started to develop its real potential. This potential includes the image rehabilitation that's occurring across the country, as well as attracting new demographics. As I will talk about at the Cannabis World Congress and Business Expo this week, in order to really capitalize on this opportunity there needs to be a corporate shift in our approach to the public.

Cannabis counterculture is a huge market - and it's a market that has carried industry to where it is now - but as a medicine and a commodity the cannabis plant could reach even further. It's a plant that could cross all demographic lines,...

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