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FOUR BRANDING TIPS FOR CANNABIS BUSINESSES

Submitted by Marijuana News on Sat, 09/12/2015 - 08:03

As the legal marijuana industry expands throughout the United States, the industry is in dire need of professional branding.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

Therefore, I’ve put together four tips that you should apply to your cannabis business:

Get a Great Logo

Yeah, this may sound cliché, but a lot of cannabis entrepreneurs skip this step. I’m not quite sure if this is because the CEO has so much going on that it slipped through their priorities or that they’re lacking experience. However, a great logo is an essential element. A common question that you may have is, “where do you find designers?” Find an agency that specializes in cannabis branding. They’re out there, I promise.

Integrate Your Brand

Branding extends to every aspect of...

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