The High End of the High Life
From premium subscription services to 'haute cuisine' marijuana, a new level of luxury and craftsmanship is overtaking cannabis culture
Until recently, the repercussions of distributing recreational doobies and pot brownies came with more red tape and controversy than they were ultimately worth. As a product, cannabis was an arduous means by which to establish a respectable business: an illegal and taboo subject discussed only in hushed voices or in the confines of a friend’s home. The Virtues of Vice, a 24-page report from PSFK Labs, explores how the high times are changing with a surge of innovation from startups and an equal eagerness from investors.
With medical marijuana legal in 23 states and recreational marijuana legal in four, the opening of laws, attitudes and beliefs are continuing to move the market forward in favor of mainstream marijuana use.
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