The OTC Hit Parade
In the early days of rock-and-roll, annoying AM radio disc jockeys would talk during the instrumental beginning and ending of songs. Sometimes it was just patter to promote the record, but it was usually opportunistic advertising to broadcast as many ads as possible.
Another practice was to repeat hit songs throughout the day, so songs you might have liked would eventually become played out. They appeared to be repeated out of demand, but the real reason was payola—DJs accepting money or gifts for spinning particular songs more frequently. It was usually given by record company insiders or agents representing artists, in an attempt to pump sales, but it had become so widespread by 1960 that Congress amended the Federal Communications Act to outlaw payola and require broadcasters to disclose all pay-for-play deals.
As a result, the 1960s and 70s saw an upheaval in rock music broadcasting—the rise of FM stations as alternatives to the payola-driven AM formats. Programs began to play...
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