Brand Extensions? They're Branding Within Your Brand
According to AMA, the American Marketing Association, a line extension refers to,
A new product marketed by an organization that already has at least one other product being sold in that product/market area. Line extensions are usually new flavors, sizes, models, applications, strengths, etc.”
As you expand your line of products, it is important to differentiate your new product or service from existing ones, while maintaining overall brand consistency.
For example, if you currently make chocolate bars and you introduce a new flavor containing dried fruit, then you could show the new flavor not only by printing the words on your packaging but also by varying the color of the packaging. Using an icon or illustration can also help customers distinguish the new flavor. The wording, the color, and the icon will all help your customer to recognize your new flavor.
A good example of how to handle brand...
This marijuana news is brought to you by 420 Intel. For the latest breaking cannabis industry news, subscribe to the 420 Intel newsletter. If you'd like to promote your product or service in this area after every article, contact us.
420 Intel is Your Source for Marijuana News
420 Intel Canada is your leading news source for the Canadian cannabis industry. Get the latest updates on Canadian cannabis stocks and developments on how Canada continues to be a major player in the worldwide recreational and medical cannabis industry.
420 Intel Canada is the Canadian Industry news outlet that will keep you updated on how these Canadian developments in recreational and medical marijuana will impact the country and the world. Our commitment is to bring you the most important cannabis news stories from across Canada every day of the week.
Marijuana industry news is a constant endeavor with new developments each day. For marijuana news across the True North, 420 Intel Canada promises to bring you quality, Canadian, cannabis industry news.
You can get 420 Intel news delivered directly to your inbox by signing up for our daily marijuana news, ensuring you’re always kept up to date on the ever-changing cannabis industry. To stay even better informed about marijuana legalization news follow us on Twitter, Facebook and LinkedIn.
Follow us on Instagram
Connect with us on Linkedin