The women of weed
From soccer moms to marijuana mavens: the American women breaking the stoner image.
The stereotype of a wasted, layabout cannabis-smoker is a pervasive one in the UK. It was the same in the US until recently when a steady stream of women using the drug started to come out of the woodwork.
Despite being one of the 1.1 million Americans using cannabis for medical treatment in 2014, Cheryl Shuman said the stigma of lazy stoners and hot-boxed university bedsits still lingered. ‘When I first came out of the closet I was embarrassed. I didn’t want to be associated with the image that marijuana had. I was a soccer mom with two kids,’ she says.
Female influence
‘It’s about normalising the plant through awareness and effectivebranding.’ For Shuman, this looks like sipping on a cold- pressed marijuana leaf, kale and wheatgrass smoothie before she heads to downtown LA to run her...
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