Startups Hoping to Cash in on Marijuana
It’s called the “Green Rush.”
That’s the name given to the flood of investment into marijuana startups.
In California, new companies are trying to corner different parts of the medical marijuana market, hoping to position themselves for widespread legalization. Delivery is one hot spot for competition. Companies are jockeying to become the “Uber” of pot.
I’m sitting with Kat Ilera in her apartment, waiting for a delivery of medical marijuana.
Ilera uses medical marijuana to cope with pain and anxiety. She was diagnosed with stage 4 breast cancer last fall. It quickly metastasized to her liver and spine. On Thanksgiving she got surgery on her back, which left her fairly immobile.
Ilera now uses a cane to get around and wears a white plastic back brace. She puts it on to show me what it looks like. “I call myself a stormtrooper,” she says.
Ilera can’t twist or bend, so...
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