AMC stirs the pot with ad in marijuana magazine
In a sign that the political winds are changing, High Times — the 41-year-old monthly magazine dedicated to all things marijuana — has landed its first ever non-pot-related advertiser.
IFC, the cable TV channel owned by AMC Networks, has taken out an ad in the October issue for its show “Comedy Bang! Bang!”
Publisher Mary McEvoy, an 11-year veteran of the magazine, said, “This is a first. We hope it unplugs the dam.”
McEvoy concedes that over the years there has been an occasional ad from a movie studio or a network — but that was only if the film or TV show dealt with marijuana.
The ads in the magazine market everything from fertilizer to rolling papers, bongs and, more recently, cannabis seeds.
For most of its existence, marijuana possession and sale was illegal — sometimes a felony.
Now, says the director of advertising, Matt Stang, “in four states...
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