Why You Need to Get Better at Failing
Ashley Good stood on stage, her arms spread above her head in a Y formation. Hundreds of people stood in front of her in the same stance. And then, in unison, they all chanted “How Interesting!”
This was the odd scene at the PROFITguide/Chatelaine W100 Idea Exchange closing keynote in Toronto on June 5, where Good—founder and CEO of the consultancy Fail Forward—was trying to get conference attendees to reframe how they think about failure. “I want to redefine failure,” Good told the crowd that afternoon. “Because the dictionary definition of failure as ‘a lack of success’ is entirely unhelpful. I would love for everyone to instead define failure as a teachable moment.”
Hence the arms-raised power-pose and the two-word mantra—intended to be a ritual that entrepreneurs can use when they’re feeling bad about something. The posture short-circuits the gloomy, slouchy body language that we assume when thinking about...
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