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Marijuana Dispensaries In BC Have An Image Problem

Submitted by Marijuana News on Mon, 06/15/2015 - 08:00

This week saw the start of a public hearing in Vancouver on the proposal to regulate marijuana dispensaries. It has sparked much debate with 150 people set to speak on the topic.

There are currently 94 dispensaries in the city, a number which has grown quickly over the last three years.

As a branding expert, I've noticed there is a gaping disconnect between the purpose of these dispensaries and their branding.

Marijuana dispensaries in B.C. have yet to define why they exist, who they are for and why anyone should care. They live nostalgically in the anti-establishment, authority-bucking era of sticking it to the man. Changes in legislation and evolving market conditions demand that the medical marijuana industry grow up.

The starting point for building a brand identity that reflects the positive benefits of pot and its dispensaries is to go back to defining what they are.

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Region: 
Canada
British Columbia

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URL: 
http://www.huffingtonpost.ca/casey-hrynkow/marijuana-dispensaries-bc_b_7577432.html

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