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This Is How Bob Marley's Pot Brand Is Trailblazing the Cannabis Industry

Submitted by Marijuana News on Fri, 06/05/2015 - 08:00

Bob Marley and cannabis are almost synonymous — in some places, "Bob Marley" is the street name for pot. So, it was almost an inevitability these two would one day be formally united. That day came in November 2014 when Marley's family and private equity firm Privateer Holdings announced the creation of Marley Natural, the world's first international cannabis brand.

Marley Natural is reinventing the cannabis industry from something informal and clandestine to professional and sleek. The brand is more than a cannabis distributor. It is developing a wide range of products derived from the plant — including lip balm, body lotion, hand cream, serum and edibles, to name a few — along with all the paraphernalia one could ever need.

The new-age dealer: At its official launch at the end of the year, Marley Natural will start selling roughly three to five strains of smokeable cannabis, along with innovative new products derived...

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URL: 
http://mic.com/articles/119946/this-is-how-bob-marley-s-pot-brand-is-trailblazing-the-cannabis-industry

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