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Home 🌿 Cannabis Technology News 🌿 iGROW opens four regional offices to launch their B to B sales strategy 🌿

iGROW opens four regional offices to launch their B to B sales strategy

Submitted by Marijuana News on Thu, 06/04/2015 - 08:00

“Being local is one of the keys to success in this industry” says Cary Senders, who along with his brother Eric are the managing partners of FSS Hydro LLC of Beachwood, Ohio and manufacturers of iGROW. iGROW is an agricultural lighting technology company using induction lighting as its light source.

iGROW induction is an alternate light technology that has gained a significant foothold in the cannabis industry, in no small part due to the company’s strategy of having local offices in every major market. “Being headquartered in Ohio, currently a non-medicinal state, was a challenge for us, since all the major markets are located out west. It also became clear as we got heavier into this industry that growers prefer to work with locals.”

The solution for iGROW was to open regional offices to service the most active States: Colorado, Washington, Oregon, California, Nevada and Arizona.

This strategy also allowed...

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