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Home 🌿 Cannabis Technology News 🌿 Google Backs Farm-Focused Startup as 'AgTech' Blooms 🌿Google Backs Farm-Focused Startup as 'AgTech' Blooms
Google on Tuesday pumped $15 million into a farming-focused technology startup, the latest in a surge of investment applying Internet innovations to growing food.
The funding round led by Google's investment arm brings to nearly $28 million the total amount of money pumped into Farmers Business Network (FBN) by backers including powerhouse Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers.
"Farmers are quintessential entrepreneurs; they are on their own and are mechanics, hackers, managers, animal specialists and more," FBN co-founder Charles Baron told AFP.
"Agriculture has always seen lots of innovation. What you are seeing more of now is venture-backed companies pushing into agriculture."
Silicon Valley-based FBN is part of a flourishing sector known as agricultural technology, or "AgTech' for short.
FBN is a platform that lets farmers pool and share data gathered from arrays of sensors and computers involved with tilling the soil.
Data is analyzed by...
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