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Home 🌿 Marijuana Business News 🌿 Cannabis Advertising Lawsuits: Coming Soon To A Court Near You 🌿Cannabis Advertising Lawsuits: Coming Soon To A Court Near You
In Miller/Coors Sings the Blues over Craft Beer Lawsuit, All About Advertising Law discusses a recent deceptive advertising lawsuit against Miller/Coors. The lawsuit alleges Miller/Coors seeks to mislead the public into believing that its Blue Moon beer is a “craft” beer, in part through its intentional omission of the Miller/Coors name from product labels. The article discusses how the “alcohol industry has been a prime target” for such lawsuits, noting cases against Tito’s Handmade Vodka, Maker’s Mark, Jim Beam and Templeton Rye.
The cannabis industry is next.
Cannabis companies and their brands are coming under the same sort of competitive pressures faced by the alcohol industry. In newly legalized states, companies are fighting to establishcannabis brands they hope will dominate the industry for years to come. Perhaps most importantly, the brand you build up now in states like Washington and Oregon could — if you play your cards correctly — propel...
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