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7 Things to Think About When Raising Capital in the Cannabis Industry

Submitted by Marijuana News on Wed, 05/20/2015 - 22:15

Three out of four new businesses fail. A simple fact. So if your dream business is more likely to be unsuccessful than successful, why even try?

The formula for launching a successful cannabis business is complex, but everyone needs to start somewhere. Usually this means raising capital, either from friends and family or outside investors. As an investor who has listened to hundreds of pitches from cannabis industry startups, I have distilled a list of seven elements I like to see in investment-ready businesses.

So what does it take to raise capital in the cannabis industry?

1. Founder, Founder, Founder

Our first, second, and third criteria for investment is founder. You must be intelligent, driven, inquisitive, hard working, and you must absolutely possess low ego and take advice, suggestion and expert guidance very well. You will also need to share a vision with your investor of creating a best-in-class...

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