Marijuana Growers Eyeing Conservation to Reduce Costs, Boost Image & Allay Energy Concerns

Cannabis cultivators are increasingly exploring sustainability and energy conservation as a way to cut costs and minimize their impact on the environment.

And they might be forced to take such steps in the future: Severe water and energy shortages in some areas of the country are leading to pushback from local officials, which could usher in new restrictions on marijuana cultivation operations and stifle the industry’s growth.

The worst drought in California history led Gov. Jerry Brown to call forcutting water use by 25% from 2013 levels, for example, while Nevada lawmakers have recently expressed concerns about the large amount of energy used by cultivators in the state to run grow lights and cooling equipment around the clock.

To offset their carbon footprint, some cultivators are implementing methods to conserve water and energy. While that may increase up-front costs, the price of not employing conservation equipment and processes could...

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