Video Is A Marketer’s Best Friend
Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals.
Marketers have a lot on their plates, and their jobs aren’t getting any easier. Marketing technology is getting more complex. Sales teams continue to want more leads, but they don’t want just more, they want better leads.
Buyers have more resources to review on their own before engaging with vendors, and their paths to purchase are more circuitous and difficult to track than ever. And there is more clutter and noise for marketers to break through, forcing them to up their game in the battle for attention span.
No doubt there are hundreds of marketing tech vendors who would happily say they can help address each of these challenges. But there is one relatively easy step you can take to start addressing all of them — start...
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