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Five trends you need to know including grown-up playtime

Submitted by Marijuana News on Tue, 05/05/2015 - 08:00

sparks & honey tracks trends by drawing on dozens of data sources, hundreds of scouts and cultural strategists in our London, New York and Los Angeles offices. In April alone, we covered over 1200 signals. Here are the top five trends we observed.

 

1. Grown-up playtime

Maybe it’s the rise in temperature but we’ve been seeing a lot of playful, yet adult, cultural signals, that we call Kidult. Gestures of reclaiming our childhood with a sarcastic twist, we’re using the naivety and sheer bliss of play to find relaxation, mental health or simply health.

There have been a number of children’s books written for adults includingHurry Up and Wait about the art of not being busy and Secret Garden, a 96-page intricate colouring book for adults, now a global bestseller.

Books aren’t your thing? Maybe

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URL: 
http://www.thedrum.com/opinion/2015/05/01/decoding-next-five-trends-you-need-know-including-grown-playtime-controversy

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