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Beers Behaving Badly: Bud Is Just the Latest in a Long Line of Offenders

Submitted by Marijuana News on Fri, 05/01/2015 - 08:00

Budweiser may still be smarting from its most recent public embarrassment, but the beer brand apologized yesterday for its inappropriate tagline: “The perfect beer for removing ‘no’ from your vocabulary for the night.”

In an atmosphere charged with the ongoing national conversation about sexual assault, it’s truly amazing that any brand—let alone alcohol—would be so carelessly cavalier.

But alcohol is alcohol, and Bud isn’t the first brand to tease the darker elements of its nature. A therapist might even say alcohol brands have a self-destructive personality disorder.

In 2013, Texas-based Deep Ellum Brewing openly courted controversy with its Dallas Blonde Ale double-entendre “Goes Down Easy.” Ellum later defended the campaign, writing on its blog:

“You have a choice in the way you perceive this campaign. It can be seen in its literal sense, you can choose to see the innuendo, or you can fly off the deep end and call it...

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URL: 
http://www.brandchannel.com/2015/04/29/beers-behaving-badly-042915/

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