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REBRANDING POT: HOW SQUARES ARE SPARKING THE NEXT MASSIVE INDUSTRY

Submitted by Marijuana News on Mon, 04/27/2015 - 02:35

THE BILLION-DOLLAR GREEN RUSH IS ACCELERATING EVERY DAY. BUT THAT DOESN'T MEAN IT'LL BE A MELLOW RIDE.

Five years ago, Brendan Kennedy had to psych himself for a tough conversation with his wife, Maria. Until that point, Kennedy had taken a pretty straightforward path for a tech entrepreneur. He’d launched two successful companies. He’d earned an MBA from Yale. He’d been the COO of Silicon Valley Bank Analytics, which provides research to venture-backed companies.

But one day, Kennedy found himself in the awkward position of sitting down with Maria to tell her he was ditching the tech industry to start selling weed. More specifically, he wanted to start Privateer Holdings, a private equity firm that would acquire and create cannabis brands. It wasn’t a career change that Kennedy and his two co-founders, close friends from Silicon Valley Bank Analytics and Yale, took lightly.

Left to right: Michael Blue, CFO; Christain...

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URL: 
http://www.fastcompany.com/3045066/rebranding-of-pot/rebranding-pot-inside-the-billion-dollar-green-rush

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