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Ben & Jerry's Targets Ice Cream and Marijuana Fans With New Treat

Submitted by Marijuana News on Fri, 04/17/2015 - 08:52

Ben & Jerry’s is not being bashful about targeting its most passionate demographic. It has concocted a new shameless indulgence to satisfy the munchies for ice cream lovers on perhaps the most relaxing day of the year: 4/20. On April 20th, the company will roll out the BRRR-ito, available in scoop shops nationwide.

For first-timers, Ben & Jerry’s suggests the Half Baked BRRR-ito, with one scoop each of Cookie Dough and Chocolate Fudge Brownie drizzled with chocolate fudge, topped with a crunchy cookie crumble and rolled to perfection in a chewy crepe-like wrap.

Fans can also personalize their BRRR-ito by choosing two scoops of any favorite flavor combo.

“Building on our understanding of how much people love our homemade waffle cones, we have created a wrap that has all the ridgey goodness of their more crispy cousins – yet are slightly less sweet and provide the chewy satisfaction of the BRRR-ito eating experience,” said Ben & Jerry’s senior brand manager Alison...

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URL: 
http://www.forbes.com/sites/hunteratkins/2015/04/16/ben-jerrys-targets-ice-cream-and-marijuana-fans-with-new-treat-on-420/

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