Make the Sale! Cannabis Merchandising Tips & Tricks
The cannabis retail world is changing. Fast.
We have gone from a consumer base of medical card-holding individuals with specific needs and tastes, to a consumer base of virtually anyone over the age of twenty-one. Now more than ever, we can leverage established retail design principles and consumer behavior insights to grow our businesses and tap into our customers’ spending power.
As the great Paco Underhill states, “Marketing, advertising, promotion and location can bring shoppers in, but then it’s the job of the merchandise, the employees, and the store itself to turn them into buyers.”
So, how does a cannabis retail store attract new shoppers and turn each shopper into a buyer?
“By selling weed!”
Well, maybe that has worked out alright for dispensaries thus far. But folks, in 2015 and beyond, things are simply not going to be that easy. “We have a false sense of security in the...
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