Snoop Dogg Is Raising A Fund For Investing In Weed Startups

“Invest in what you know.”

That’s a common piece of advice given to new investors that Calvin Broadus, Jr. (a.k.a. Snoop Dogg, a.k.a. Snoop Lion) seems to be taking to heart.

Sources tell us the prolific rapper, youth football coach and marijuana aficionado is putting together a fund specifically to invest in cannabis startups. According to one source, he hopes to raise $25 million to fund the nascent, but fast-growing legal marijuana industry. Because his agency is still in the process of raising the fund, its ultimate size is uncertain. His representatives did not reply to requests for comment.

Snoop is one of many celebrities who have begun dabbling in tech investing over the last few years. Ashton Kutcher paved the way with the launch of his A-Grade Investments fund, which has put money into companies like Airbnb, Flipboard, and StyleSeat. But lately he’s been joined by the likes of Nas, Jared Leto and...

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URL: 
http://techcrunch.com/2015/02/06/of-course-he-does/