15 Surefire Ways To Please Customers

You have one way to grow: surround your customers with value. Here's how.

n this economy of stagnant demand and constrained spending, you have one way to grow: surround your customers with value.

But what is value? It’s anything that enhances your customers’ experience with your company or your products. Consider this list:

  • Price. This is the most common value metric, but it’s far from the only one. Many otherwise cost-conscious customers would trade off higher price for some combination of the following alternative sources of value.
  • Better service: How good do you make me feel as a customer? How fast can I engage you? How soon do you get back to me?
  • Selection: We live in a commodity age: Am I getting the right amount of quality, diversity or choice in this product for the price I am paying?
  • Knowledge: Does your company and its people truly understand
  • ...
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